Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:
-Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. -Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. -Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person on the street. Marketers, écoutez! -Dress Julia Roberts. Why one scene from Pretty Woman can teach you more about service than a full year of study at a top school.
What Client's Love will help you get focused, stay focused, and follow the essential rules to success - by doing the little things right and the big things even better.
Normal in-store, physical product price: $18.98
When Dora Conroy, a Philadelphia antiques dealer, purchases a curious selection of auction items - objects she judges to be humorous novelties, she unknowingly becomes the deadly focus of an international smuggler.
When robberies and death surround her merchandise, Dora seeks help from her intriguing upstairs tenant, former cop Jed Skimmerhorn.
They discover a shadowy path leading across the continent to the smuggler, a man who will stop at nothing to recover his hidden riches.
Like the treasures he craves, Dora and Jed find they are susceptible to his crushing grasp.
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When that secret is threatened, Cassie tosses her new life away like a bad hand of cards and goes back in a sprint to her old work Her trade was robbing casino gamblers, and she was the very best. Now it's the only way she can make enough money fast to maybe make everything right. Quickly she lines up a mark, a man who has been winning steadily for a week at high-stakes baccarat. The job goes smoothly until she opens his briefcase...
And discovers a world of trouble she never dreamed of. Her superstitious friend who lined up the job says it's the bad-luck void moon having its malignant way. Cassie knows it's worse. She's crossed paths again with her life's nemesis, the man who destroyed everything six years before. He's Jack Karch, a private investigator by day who does bloody work for casino owners by night. Walking back into his sights is the worst thing that's ever happened to Cassie. Getting out alive will take all her skill and luck and faith in that one good thing...
Normal in-store, physical product price: $39.98
Procrastination. Disorganization. Distractibility. Millions of adults have long considered these the hallmarks of a lack of self-discipline. But for many, these and other problems in school, at work and in social relationships are actually symptoms of an inborn neurological problem: ADD, or Attention Deficit Disorder. Through vivid stories of the experiences of their patients—both adults and children—Dr. Edward R. Hallowell and Dr. John J. Ratey show the varied forms ADD takes—from the hyperactive search for high stimulation to the floating inattention of daydreaming—and the transforming impact of precise diagnosis and treatment. Driven to Distraction is a must listen for everyone intrigued by the workings of the human mind.
Normal in-store, physical product price: $19.95
"Sly... Sharp... Sex and the City succeeds." — People
Welcome to the age of un-innocence...
Enter a world where the sometimes shocking and often hilarious mating habits of the privileged are exposed by a true insider. In essays drawn from her witty and sometimes brutally candid column in the New York Observer, Candace Bushnell introduces us to the young and beautiful who travel in packs from parties to bars to clubs.
Meet "Carrie," the quintessential young writer looking for Candace Bushnell love in all the wrong places... "Mr Big," the business tycoon who drifts from one relationship to another... "Samantha Jones," the fortyish, successful, "testosterone woman" who uses sex like a man... not to mention "Psycho Moms, " "Bicycle Boys," "International Crazy Girls," and the rest of the New Yorkers who inspired one of the most watched TV series of our time.
You've seen them on HBO, now listen to the book that started it all...
Cynthia Nixon has been acting professionally since the age of 12, in television, theater and film. She is probably best known by her Emmy Winning performance as Miranda Hobbes of the much celebrated HBO series Sex and the City , for which she also received two other Emmy nominations and four consecutive Golden Globe nominations. Her numerous Broadway stage credits include The Last Night of Ballyhoo, Indiscretions, Angels In America, Hurlyburly, The Real Thing and The Philadelphia Story . Ms. Nixon's film career began with Ronald E Maxwell's Little Darlings and, she went on to appear in Amadeus, The Pelican Brief, Baby's Day Out , and Let it Ride .
Normal in-store, physical product price: $26.98
Then an old friend of Tom's, a local star athlete, is arrested for a triple murder on the beach near a movie star's mansion. Tom knows in his gut that Dante Halleyville is innocent. Dante asks Tom to represent him in what could be the new Trial of the Century, and for the first time, Tom is on the spot and in the public eye.
Tom recruits Manhattan superlawyer Kate Costello to help fight the case. She's a tough hire, because Kate is his ex-girlfriend, and she's seen him at his worst — but she comes back. All the two have to do is discover who really executed three locals and why they went to such incredible lengths to set up Dante as the killer. Even as Tom wonders whether he can ever get Kate to forgive him for his past sins, the case takes on astonishing dimensions, revealing a world of illegal pleasures, revenge, and fear among the superrich. With the entire nation's eyes on him, Tom orchestrates a series of revelations to lure the real killer out of hiding — and what emerges is staggering. No one could imagine a killer this ruthless.
The final scenes of Beach Road unveil a truth so unexpected that it will leave listeners gasping in shock. Written with the whiplash precision that has made James Patterson America's #1 suspense writer, Beach Road is his wildest and most thrillingly unpredictable novel ever.
Peter de Jonge is a longtime contributor to the New York Times Magazine whose work has appeared in The Best American Sports Writing and numerous other anthologies. He is coauthor with Patterson of the bestsellers Miracle on the 17th Green and The Beach House . He lives in New York.
